How I Chose and Protected My Business Name Overnight

When I decided on the name StickerHoo, one of the first things I did was make sure I could actually build a brand around it.

I started by checking the availability of the StickerHoo username across social media. Once I confirmed it was available, I secured it.

Next came the domain name. I checked the availability of StickerHoo.com and secured that as well.

I also did a quick copyright search to make sure there wasn't anything obvious that could cause a problem.

The interesting part? I got all three done overnight. You can too!

I decided to take it one step further. I thought about the possibility of someone accidentally typing StickerWho.com instead of StickerHoo.com, so I secured that domain too and set it up to redirect to my website.

Almost three months later, I was able to secure StickerHoot.com as well.

The idea for StickerHoot actually came to me while I was making an Instagram Reel. When introducing my name, I accidentally said "Hoot."

I figured if I could make that mistake, someone else could too. More importantly, I didn't want another name floating around that could create confusion with my brand.

Are these little things going to make or break a business? Probably not.

A small or new business usually doesn't have a huge budget for things like this. In my case, I wasn't starting a completely new business. My budget is always going to have a tight threshold, but this was a name change, and I took it seriously.

My previous business name was Outsourced Stickers, so changing the name to StickerHoo was something I wanted to get right. I decided to go the extra step and secure as much of the brand as I reasonably could.

And that's kind of the point of this blog — aside from helping my SEO, lol.

When you're building a small business, there are a lot of little details that can easily go overlooked.

If you're choosing a new business name, check the social media usernames. Secure your domain. Do a quick search for potential conflicts. And here's a tip you don't hear mentioned very often:

Grab the obvious variations and typos if you can.

They may seem insignificant, but those little details can help protect the brand you're working so hard to build.

For me, StickerHoo isn't just a name. It's the brand I'm building.